The Benefits of Promotional Products For Your Business

How Do Promotional Products Benefit Your Business?

In today's competitive marketplace, big and small businesses are constantly finding ways to increase brand awareness and engage customers. In a study conducted by the Promotional Products Association International (PPAI), results showed that 83% of participants find that promotional items make an experience more enjoyable, and 90% of people remember the brand on a promotional product. This proves that promo marketing has a lasting impact in improving brand visibility, creating memorable experiences, and maintaining customer relationships. If you're hesitant about using promotional products, this article will explore how they can be beneficial for your business.

90% of people remember the brand on a promotional product.

7 Reasons Why Promotional Products Are Helpful

Promotional items are a tried-and-tested solution to advertising a your business. Below are seven reasons why promotional products should be a core pillar of your marketing strategy:

• Increases brand visibility, brand recognition, and recall. Promotional products are tangible representations of your brand that feature your logo, name, or message. They give you more exposure and they make it more memorable for potential customers, especially if the items are useful to them.
• Cost-effective marketing. Promotional products are less costly to produce compared to traditional forms of advertising. Clients also get bulk discounts when they order larger quantities, so there's a bigger chance of a high return on investment (ROI) without going over their marketing budget.
• Boosts sales. Promotional products create a positive association with your brand and influence customers to make a purchase. In the same study by the PPAI, results showed that 44% of participants said that their initial reaction upon receiving promotional items is to look up the business on the internet.
• Enhances customer loyalty. Gifting promotional products shows that you appreciate and value customers and that you want to establish connections with them. This builds customer loyalty, which leads to repeat purchases and positive reviews.

Promotional products enahnce customer loyalty.

• Works as a business card and billboard. Just like business cards, promotional products are a way to introduce your business to potential customers - except they show better results. Promotional products are not mere items with your brand on them, they're also functional merchandise that people can use for a long time. They also have a wider reach so your products and services can be advertised to different groups of people.
• Encourages customer engagement. Promotional products can be used strategically to encourage customer engagement. They can be given away as incentives for participation in surveys, contests, or social media campaigns. This helps start interactions and build stronger relationships with your target audience.
• Gives you a competitive edge and authority. Promotional products present countless possibilities for you to be creative and unique with showcasing your brand. When you offer one-of-a-kind and useful items, you set your brand apart from competitors while capturing the attention of potential customers. It gives you an edge by making your brand more memorable and desirable.

Promotional Products: How LogoSportswear Makes It Work

LogoSportswear is a leading provider of custom promotional products for big and small businesses. We take pride in our experience of more than 25 years, and it's our mission to help you curate promotional items that will contribute to the success of your business. Our wide selection of products from top brands can be easily customized through our Online Designer, our very own online design tool that you can use for free. Add your logo, design, message and more to showcase your unique brand. We also offer multiple decoration options, easy group ordering, and a rewards program.

Industries We Cater To

LogoSportswear customizes promotional products for individuals, businesses, and organizations from various industries. Below are the industries we cater to:

• Retail Industry
• Healthcare Industry
• Schools/Educational Institutions
• Sports Industry
• Nonprofit Sector
• Fitness Industry
• Banking and Finance Industry
• Construction Industry
• Manufacturing Industry
• Landscaping Industry
• Creative/Arts/Media Industry
• Legal Industry
• Events and PR Industry
• Restaurant and Food Service Industry
• Skilled Trade Industry (HVAC, Farming, Electrical, Landscaping)
• Corporate/Tech Business Industry

How LogoSportswear Makes It Work

Discover how our services have helped countless customers find the perfect solutions to promote their brands effectively. Here's how we make it work:

• We offer excellent customer service. When you order from us, you'll be treated to a well-professional service from our customer representatives. Our employees are responsive, diligent in checking stocks, and will go above and beyond to answer inquiries and meet your needs.
• We offer high-quality products that make a lasting impression. LogoSportswear provides custom branded products that ensure a professional appearance and inspire team spirit and excitement among the staff. We also offer promotional products that you can personalize and give to customers or attendees to encourage customer loyalty and make a lasting impact.
• We serve with urgency. No matter the quantity of your order, we see to it that high-quality products are delivered within your timeline.
• We make the design process easy. We provide opportunities for customers to get creative by uploading their own designs in our easy-to-use Online Designer. LogoSportswear is committed to meeting clients' needs, which is also why our staff pays great attention to detail and will ensure that your design matches the final product.



• We create products that best represent you. Whether it's for your brand, for personal use, or for a great cause, we make sure that our products help you make a statement. Through our customizable options, you can create a unique and strong identity within their communities.
• We offer products designed for comfort, endurance, and safety. Our extensive range of products includes performance custom apparel with moisture-wicking properties, which are perfect for intense activities like training sessions and workouts. We also provide high-visibility workwear, safety vests or hats that are designed to be tough and breathable, and to help promote safety and professionalism in job sites.
• We offer a wide selection of products. Our branded custom apparel and promotional products are functional and fit for various occasions such as client events, educational summits, office wear, gifts, and everyday use.

Stories From Our Customers

See what our happy customers have to say about LogoSportswear:

"We have been working with Josh at LogoSportswear and we were impressed at the quality of the embroidery and the custom logos that he helped to create. We get compliments at our hospital on our jackets all the time. Our next order will be for polo shirts which we are looking forward to using during the summer."

- NYC Health Hospitals | Lincoln

"We absolutely LOVE our new team jackets! We wanted to feel confident, stylish, and professional to represent our school and our dance program! The design process was so simple and LogoSportswear helped match our colors perfectly with the given design. Within two weeks our jackets were sent and our dancers LOVED how comfortable and sleek they looked. We can't wait to wear them in competition season. Plus! Our school loved them! THANK YOU for helping these dancers feel their best!"

- Monsignor Edward Pace Starlettes

Have an awesome tennis team in San Antonio - we wanted to find a cute, fun team uniform. LogoSportswear was the best!! So easy to order, tons of selection and great customer service! Did I mention how fast they were, too?

- Love All, Ace Some - USTA Tennis Team

I ordered from LogoSportswear because I needed a work shirt that was fairly priced where I could upload my own design and feel confident that the design I saw would match the final product. The customization interface was one of the most user friendly I've ever experienced and I couldn't have been more pleased with the care LogoSportswear put into making sure my custom apparel matched my needs.

- Arctyx Creative Studios, LLC

Products We Recommend

LogoSportswear provides a wide range of promotional products for you to choose from. If you're not sure what to order, check out these products we recommend:

• Apparel - T-shirts, tank tops, hats, jackets, polo shirts, dress shirts, hoodies or sweatshirts, safety caps, aprons, and jerseys
• Workwear - industrial shirts, work-t-shirts, work jackets, scrubs, lab coats, hi-vis vests, vests
• Office supplies and stationery - pens, notebooks, journals, lanyards, memo pads, sticky notes
• Drinkware - tumblers, water bottles, and mugs
• Bags - tote bags, shopping bags, lunch coolers, backpacks, laptop or messenger bags, gym bags, duffel bags, reusable bags, drawstring bags
• Health and wellness items – hand sanitizers, face masks, first aid kits, hot and cold packs, lip balms, tissue and wipes, food storage and other health essentials
• Accessories - magnets, keychains, USB flash drives, mouse pads, phone and car accessories, towels, power banks, flying disks, sunglasses, coasters, and stress balls

Promotional products play an important role in promoting a business. They enhance brand visibility, generate leads, encourage customer engagement, and give your brand an edge over the competition. Whether you choose traditional items like pens, apparel, and tote bags, or modern gadgets like power banks and tech accessories, using promotional products for your marketing strategy can yield long-term results when utilized well.

Remember to put your trust in a reputable company like LogoSportswear. LogoSportswear is a leading company offering an extensive selection of promotional items from top brands, as well as multiple customization options that allow you to create one-of-a-kind promotional items for your business.

Written by Patrick Cerreta

Patrick Cerreta is the President of LogoSportswear. He is a seasoned executive and technology expert with over 20 years of experience in the promotional products industry. As the president of LogoSportswear, he has grown the company to become a leader in the custom apparel industry, providing high-quality, customized clothing to small and medium-sized businesses, teams, and organizations across a wide range of industries. Read More...